{"id":18960,"date":"2010-07-02T00:00:00","date_gmt":"2010-07-02T00:00:00","guid":{"rendered":"http:\/\/www.odontosites.com.br\/odonto\/noticias\/johnson-johnson-do-brasil-lanca-listerine%c2%ae-essencial.html"},"modified":"2012-09-13T09:21:26","modified_gmt":"2012-09-13T12:21:26","slug":"johnson-johnson-do-brasil-lanca-listerine-essencial","status":"publish","type":"post","link":"https:\/\/www.odontosites.com.br\/odonto\/johnson-johnson-do-brasil-lanca-listerine-essencial\/","title":{"rendered":"Johnson &amp; Johnson do Brasil lan\u00e7a LISTERINE\u00ae Essencial"},"content":{"rendered":"<p>Uma marca l\u00edder de mercado possui sempre grandes desafios: criar produtos e servi\u00e7os inovadores que atendam as necessidades de diferentes perfis de consumidores. Isso motivou a Johnson &amp; Johnson a lan\u00e7ar, em primeira m\u00e3o, no Brasil, o novo enxaguat\u00f3rio bucal, LISTERINE\u00ae Essencial. Seu sabor mais suave e pre\u00e7o acess\u00edvel, atendem aqueles que ainda n\u00e3o s\u00e3o usu\u00e1rios ass\u00edduos da categoria, mas que desejam uma boa higiene bucal e h\u00e1lito fresco.<\/p>\n<p>Com f\u00f3rmula exclusiva, o novo LISTERINE\u00ae Essencial complementa a limpeza mec\u00e2nica, penetrando onde a escova de dente e o fio dental n\u00e3o alcan\u00e7am. Dessa forma, auxilia\u00a0 na redu\u00e7\u00e3o da placa bacteriana, proporcionando at\u00e9 12 horas de h\u00e1lito fresco, al\u00e9m de\u00a0 prolongar a sensa\u00e7\u00e3o de limpeza e proteger os dentes contra as c\u00e1ries.<\/p>\n<p>LISTERINE\u00ae Essencial estar\u00e1 dispon\u00edvel em tr\u00eas diferentes sabores: menta, lim\u00e3o e menta glacial, cada um em dois tamanhos: 250ml e 500ml. O produto deve ser utilizado duas vezes ao dia, ap\u00f3s a escova\u00e7\u00e3o, em bochechos com 15ml, durante 60 segundos.<\/p>\n<p>O produto, que chega as farm\u00e1cias e supermercados em julho, complementa a linha de escovas e fio dental Essencial, da marca REACH\u00ae Johnson&amp;Johnson.<\/p>\n<p>Pre\u00e7o sugerido ao consumidor<br \/>\nLISTERINE\u00ae Essencial 250ml: R$ 7,50.<br \/>\nLISTERINE\u00ae Essencial 500ml: R$ 9,80.<br \/>\nEscova Dental REACH Essencial: R$2.10<br \/>\nFio Dental REACH Essencial: R$4.50<br \/>\nCRC- 0800-703-6363<\/p>\n<address>Fonte:\u00a0 Departamento de Comunica\u00e7\u00e3o J&amp;J<\/address>\n<p><!--StartFragment--> <!--EndFragment--><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O novo enxaguat\u00f3rio chega ao mercado com pre\u00e7o mais acess\u00edvel<\/p>\n","protected":false},"author":1,"featured_media":26526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[],"class_list":["post-18960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Johnson &amp; 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